WHAT IS UP4?

UP4 isn’t just a brand — it’s a reflection of the mindset you choose every day. Designs created to resonate with who you are and elevate how you show up in the world.

What are you UP4 today?

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CHOOSE WHAT ARE YOU UP4

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UP4 Women's Collection

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THE UP4 MINDSET

Every day carries a different energy. UP4 designs represent the mindset you step into — whether it’s calm, adventure, confidence, or pushing beyond your limits. Each piece reflects a mode you choose to live in.

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UP4 Me Time | Women's Slim T-Shirt | Reallife

UP4: ME TIME?

Try our new UP4: ME TIME Women's T-Shirt. Express you need time for yourself.

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Glam up with UP4: Glam Mode

UP4 Glam Mode | Women's Slim T-Shirt | Model

UP4 Glam Mode | Women's Slim T-Shirt

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UP4 Glam Mode | Women's Slim T-Shirt

$67.99 NZD
$84.99 NZD $67.99 NZD
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WOMEN'S

WOMEN'S

WOMEN'S

Activate UP4: God Mode

UP4 God Mode | Men's Long Sleeve T-Shirt | Front
UP4 God Mode | Men's Long Sleeve T-Shirt | Model

UP4 God Mode | Men's Long Sleeve T-Shirt

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UP4 God Mode | Men's Long Sleeve T-Shirt

$83.99 NZD
$104.99 NZD $83.99 NZD
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MEN'S TOP

MEN'S TOP